"It puts Albania on another global map"/ Rama publishes footage from the stadium of Kanye West's concert

2026-07-11 10:37:00, Aktualitet CNA

"It puts Albania on another global map"/ Rama publishes footage from

Prime Minister Edi Rama has shared images from the completed stadium that will host the concert of world-famous singer Kanye West today.

Rama writes that this concert will put Albania on another global map, that of the world community of music enthusiasts.

He further states that while some talk about spending 4 million euros per night, this investment will be recovered from the thousands of visitors who have flocked to hotels, apartments, restaurants, bars, shops, and taxis in the last 48 hours.

Among other things, he described today as a significant cultural day for Albania, as, according to him, this entire organization is global marketing for the country.

Full post:

THE CONCERT STAGE IS READY that will put Albania on another global map, that of the world community of music lovers, who thanks to tonight's musical event will do what they do wherever Kanye West goes: They will come to visit Albania

Some continue to talk about 4 million euros spent per night, but ONLY WHO DOESN'T UNDERSTAND that those 4 million are an INVESTMENT, which will be returned by the thousands of visitors who have been added to hotels, apartments, restaurants, bars, shops, taxis in the last 48 hours. More than 4 million will be the income that will be returned to the state's own coffers, from increased consumption - it is truly a shame that we are still having this conversation, on a culturally significant day like this for Albania.

A concert of this magnitude and by this artist is not simply an artistic event. It is GLOBAL MARKETING FOR ALBANIA, an advertisement that would cost much more if purchased with traditional campaigns. And this is not an Albanian invention. It is the way the most developed countries in Europe operate. Whoever thinks that culture is a luxury should reconsider this mistaken opinion.

"We don't have bread, we don't need culture"? Wrong, culture is not only spiritual food, but also economy, tourism, development. Bread! (From the Kanye West concert a few weeks ago, Istanbul had over 100 million Euros in added value).

Therefore, to present such an investment as money wasted is to fail to understand how monetary value is created from cultural and sporting events, while the opposite, canceling the concert, would be an embarrassment to Albania and great damage to the proud image of our country.

Albania does not win by hiding from the world. Albania wins by bringing the world home. / CNA