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From auditors to social networks/ The influencer profession is emerging, student choices are changing

2026-07-04 18:39:00, Aktualitet CNA

The Albanian higher education system gives students the opportunity to build their careers in two stages, through the Bologna Process model. Pedagogist Nora Malaj explained in an interview for CNA TV that Bachelor's studies serve as basic training, while the Master's program can be chosen according to the job profile the student aims for. She stated that there are no good or bad university branches, but admitted that some of them are attracting fewer young people.

According to her, teaching majors are among the least preferred by high school graduates, while the greatest interest is in Information Technology, engineering, and technology fields. The former deputy minister linked this trend to the demands of the labor market and developments of the time.

She also emphasized that new professions are emerging, such as influencer, that require much more than exposure on social media. According to her, these professions also require preparation, skills, and ongoing commitment.

 

" That is why it is very important that we in the higher education system have chosen what is called the Bologna process, so that you can take a bachelor's degree as a basic study in a branch that you like, but that you have the opportunity to carry out. And on the other hand, you can take a master's degree or master's degree based on the job profiles that you want to take and the need you have to realize what are called your highest skills in the knowledge race. That is why I would not say that we have acceptable or unacceptable branches. Unacceptable, or that are not being chosen very much, are precisely these branches of teaching and social sciences. Very selected are branches related to IT, engineering, and computer science, which are trendy today. A new profession has emerged called influencer, but it is a profession that requires comprehensiveness, and I advise those who want to become influencers to receive academic training. social. So, to know history, to know geography, to know beauty, to know aesthetics, to know art, to know culture, because you can't be an influencer just by taking pictures ," Malaj said./CNA





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