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Cinema-inspired tourism, known as “set-jetting,” is set to continue to grow significantly in 2026, prompting travelers to visit places they’ve seen on screen. One of the most appealing elements of this trend are iconic hotels that have served as sets for popular films and TV series.
One of the most famous examples is the Park Hyatt Tokyo, made famous by director Sofia Coppola's film Lost in Translation. The hotel reopened in December 2025 after a lengthy renovation, retaining its familiar style that dominated the film's atmosphere.

On television, the series The Night Manager brought attention to Es Saadi Palace, which was presented on screen as a luxury hotel in Cairo. This resort, known for its gardens and exclusive facilities, has hosted famous international figures over the years.
Meanwhile, Caesars Palace became even more famous after the film The Hangover, although the story takes place partly in a suite specially designed for filming. The hotel remains one of the most popular entertainment destinations in the world.

The series The White Lotus has promoted several luxury resorts of the Four Seasons Hotels and Resorts chain, from Hawaii to Sicily and Thailand, turning them into highly sought-after destinations by tourists.

Another icon is Beverly Wilshire, known from the movie Pretty Woman, where the characters played by Julia Roberts and Richard Gere stayed.

For mystery fans, Twin Peaks made famous the Salish Lodge & Spa, which offers spectacular views near Snoqualmie Falls.
In Europe, Sex and the City introduced the luxury of the Hôtel Plaza Athénée, where the character Carrie Bradshaw spends unforgettable moments in the French capital.

This combination of tourism and the entertainment industry is creating a new way of traveling, where fans follow in the footsteps of their favorite characters, experiencing up close places they once only saw on screen./ Adapted from CNA
Taken from Euronews.com
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