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The "shouting" minority/ Why social networks create the illusion of the majority

2026-03-17 10:07:00, Blog CNA

The "shouting" minority/ Why social networks create the illusion of

On social media, what seems like the majority opinion is often not the majority at all. It is simply the loudest, most frequent, and most aggressive voice. A small group of users, very active and often the most extreme in their attitudes, manage to create the impression that they represent everyone. This is how one of the most dangerous distortions of the digital age is born: the illusion of the majority. And when people start to be silent, just because they think they are in the minority, this illusion becomes even stronger.

What is the illusion of the majority?

Social media amplifies the voices of those who speak out the most, but that doesn’t mean they represent the majority. This leads to a phenomenon called collective delusion – a situation where most people support an idea they don’t actually support, simply because they think the rest of the group supports it. As a result, the group acts in ways that few people actually like.

This illusion affects the way we conceive of life, relationships, and institutions. Social networks act like a hall of mirrors that distorts reality.

The problem isn’t just that some people talk more. The problem is that the algorithms reward them. The most emotional, polarizing, and provocative content is more likely to be commented on, shared, and responded to. This creates a cycle where the extreme becomes more visible than the norm, while more balanced voices fade into the background.

Why social media distorts reality

80% of the content on social media is created by just 10% of users – a group that often holds extreme positions on most social issues. This group creates the illusion of a thinking majority, while silencing many others. That is why most of us either force ourselves to be silent, or we accept it with our heads down, making this illusion a self-fulfilling prophecy.

This has direct consequences in real life. People begin to believe that their opinion is “outdated,” “unacceptable,” or “in the minority,” even when it is not. To avoid attack, ridicule, or isolation, many choose to remain silent. This creates a spiral of silence: the more the majority remains silent, the stronger the minority that dominates the screen appears.

How a very active minority dominates the online debate

It’s no surprise that leaders seeking to maintain power are the first to use these tools to manipulate public opinion. One example is Nicolas Maduro, the leader of Venezuela. For a long time, he seemed to have widespread support on social media. Every positive statement he made was reposted and widely shared. But many of these “followers” ??turned out to be so-called bots – fake accounts that existed solely to amplify his messages and attack the opposition.

In this way, social networks do not simply reflect reality: they often distort it. What we see online is not necessarily what people actually think, but what the platform chooses to amplify. Therefore, to better understand society, it is not enough to see the trends or the loudest comments; you also need to listen to those who are not shouting.

How not to fall prey to collective illusions

Social media is an arena where anyone can shout louder or silence others by masquerading as the majority. If we remain silent and do not challenge what we think the group believes, we help that group move in the wrong direction.

To avoid the impact of collective delusions, we need to find time to step outside the virtual space and build real connections. Conversations with family, neighbors, and community are key to maintaining a healthy perspective.

We should not allow the distortions of social media to influence how we treat people in real life. While social media will not disappear, its power to create illusions can be limited when each of us decides to speak up and stay true to our own thoughts and values.

The real majority is not always what it appears on the screen. Often, it is silent, tired, uninterested in the constant online conflict. But its silence gives more power to the screaming minority. And this is precisely where the greatest danger of social networks lies: not only do they show us a distorted reality, but they convince us to accept it as truth. / bota.al