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This new makeup trend is making the rounds on TikTok

2026-02-07 20:06:00, Lifestyle CNA

This new makeup trend is making the rounds on TikTok

Brown mascara may have been around for decades, but like many beauty products, it's made a strong comeback this year thanks to TikTok. More and more women are incorporating it into their everyday looks, ditching black mascara.

Brown eyeshadow is now a major part of the "no makeup" trend, which is going viral and aims to emphasize the natural features of the face, creating a softer, sweeter, and more natural look.

This new makeup trend is making the rounds on TikTok

How to apply brown eyeshadow correctly

If you want a more dramatic result, makeup professionals recommend this technique: apply a dark brown eyeliner to the inner lash line and then apply brown eyeshadow. This makes the lashes look thicker and fuller.

If you prefer a minimalist and natural look for everyday use, 1-2 coats of brown eyeshadow are enough, while keeping the rest of your makeup as light as possible.

How to combine it with the rest of your makeup

You can create a monochrome look with earthy tones, using a blush in nude or peach tones and a lip product in the same color palette.

If you want a more intense look, you can create a dark brown eyeshadow, which combines perfectly with brown eyeshadow. /CNA





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