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Google adds the use of artificial intelligence to the search engine

2024-05-19 16:50:25, Tech CNA

Google announced on Tuesday, May 14, that it will use artificial intelligence in its search engine to provide users with the information they want faster. But this technology could change the way people use the Internet and threaten advertising revenue.

Google has created a modified search engine that will often favor answers generated by artificial intelligence over those found on traditional websites. According to the company's executives, this change will speed up the search for information and may affect the flow of Internet traffic that generates income.

Information created through artificial intelligence will only be displayed when Google's technology determines that it will be the fastest and most effective way for the user. This is likely to apply to more complex information and when people are thinking or planning something. The traditional Google website and ads for simple searches like store recommendations or the weather forecast will continue to be present.

By the end of the year, Google expects that the service of searching for information through artificial intelligence will be used by about one billion people.

"People are using artificial intelligence to search in completely new ways and to ask longer and more complex questions, even searching with photos and getting the best the internet has to offer. We've been experimenting with this way new and we are encouraged by the results. We have seen an increase in the use of the search engine with this technology, which users are satisfied with," says the CEO of Google, Sundar Pichai.

The growing use of artificial intelligence to aggregate information, such as those offered on Google's Gemini and OpenAI's ChatGPT platforms, over the past 18 months has already raised legal questions about whether companies offering these services are illegally pulling material. , which are protected by copyright laws, to further their goals. The issue is at the center of a high-profile lawsuit that The New York Times filed late last year against OpenAI and its biggest backer, Microsoft. Even Google's new AI-powered search engine could face legal challenges for violating copyright laws.

"It's clear that this technology is already helping people with their everyday things and their most ambitious endeavors. However, as with any new technology, there are still risks and new questions that will arise as AI advances. and starts to be used for more complex things. For us, building AI platforms responsibly means addressing the risks and maximizing the benefits for people and society," says James Manyika, vice president of Research, Technology and Society at Google .

The commitment of artificial intelligence to Google's Internet search engine is one of the most dramatic changes the company has made since its founding in the late 1990s. The move could pave the way for huge growth and innovation, but it could threaten the company's profits from advertising on its traditional website. Last year Google generated $175 billion in advertising revenue linked to its online search engine. The increased use of the artificial intelligence version of the Internet search engine may result in a decrease in clicks on traditional websites and a decrease in advertising revenue for the Google company./ VOA