World Cup as a "gold mine", record profits

2026-06-11 09:06:00, Sport CNA

The 2026 World Cup will not only represent the biggest football event on the planet, but also one of the largest economic projects ever associated with sports. The tournament, which will be hosted by the United States, Canada and Mexico, is expected to generate economic activity estimated to exceed $80 billion, spanning a wide range of sectors and industries.

The revenue associated with this competition will come from several main sources. A significant portion will be secured through television rights, which continue to be one of the most important financial elements of a World Cup. International sponsors, ticket sales, tourism activities and public investments made to organize the tournament will also play an important role in generating revenue.

The World Cup kicks off today and will be the largest tournament ever held. The expanded scale of the competition and the high number of matches are expected to create a large influx of visitors to the host cities, increasing demand for various services and directly impacting the local economy.

According to estimates, the organization of the 2026 World Cup could contribute to the creation of around 824 thousand full-time jobs in the three organizing countries. These jobs are not only related to stadiums and sports activities, but include a wide range of sectors. The security industry is expected to need additional personnel for event management and fan movement. At the same time, the technology sector will be involved in the provision of digital services and communication systems.

Healthcare, logistics and the hospitality industry are also expected to have a significant impact. Hotels, restaurants, transport companies and local businesses will benefit from the increase in the number of tourists expected to attend the tournament in the three host countries.

However, the economic benefits will not be evenly distributed. The cities hosting the largest number of events and matches are expected to have the greatest financial impact. New York, Dallas, Atlanta, Los Angeles and Miami are considered among the main beneficiaries of this activity, thanks to their infrastructure, hotel capacity and the large number of visitors expected to arrive during the tournament.

Over the years, the World Cup has become much more than a sporting competition. In addition to the competition on the playing field, it represents a global economic platform that activates major investments, creates jobs and generates billions of dollars in turnover.