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Matador Network: Why Albania is on the radar of more and more travelers

2025-12-13 11:02:00, Trending CNA

Matador Network: Why Albania is on the radar of more and more travelers

Albania is becoming one of the most sought-after tourist destinations in Europe, according to an assessment published by Matador Newark, which ranks our country as the top choice among readers for their next trip.

According to official data, Albania welcomed around 11.7 million foreign visitors in 2024, a 15% increase compared to the previous year. By October 2025, tourist flows had increased by another 6.7%, almost double the 2019 level, in a country with less than 3 million inhabitants.

Although numbers are growing, Albania remains a relatively unexplored destination for North American travelers, as most current visitors are from the region. This makes the country even more attractive to tourists looking for alternatives to overcrowded destinations like France, Italy, Greece, or Croatia.

Matador Network: Why Albania is on the radar of more and more travelers

Travel experts point out that natural diversity is one of Albania’s greatest strengths: the Adriatic and Ionian coasts, the Albanian Alps, lakes and historic cities are all within a day’s drive. The increase in airline connections to Tirana International Airport and still affordable prices further strengthen the country’s position as a competitive destination.

The Albanian Riviera, especially the segment between Vlora and Saranda, is experiencing a tourist boom, while cities like Berat and Gjirokastra, part of the UNESCO World Heritage, continue to attract visitors for their cultural and architectural heritage.

Matador Network: Why Albania is on the radar of more and more travelers

According to estimates, spring and early autumn are the most suitable periods to visit Albania, due to the mild climate and avoidance of tourist congestion. With increasing investments and increasing international interest, Albania is expected to be one of the strongest tourism success stories in Europe in the coming years./ CNA

Adapted from CNA. Taken from Matador Network





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