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The European app market in 2025 shows a clear gap between what people download and what brings in the most money. While utilities, shopping and artificial intelligence apps lead installs, entertainment, subscription and dating apps generate the highest revenue.
The world of apps is constantly changing. Some apps grow quickly, while others fade or are reinvented.
Facebook was once incredibly popular, but has lost ground in many countries. At the time, OpenAI's ChatGPT didn't even exist, but now it's dominating downloads.
So, which apps are now the most downloaded across Europe? Which sectors dominate the rankings? How do revenues vary between apps? And how much do the top-grossing apps in Europe earn?
The most downloaded app in the EU in 2025 was ChatGPT, with just over 64 million downloads. It is a clear leader, followed by Temu with almost 44 million.
After the two main apps, the number of downloads drops to around 27 million. From there, the rankings are very close, with no major differences until 20th place, where Snapchat registers just over 16 million downloads.
Threads (27.3 million), TikTok (26.8 million), CapCut (25.5 million) and Google Gemini (25.2 million) each recorded more than 25 million downloads.
WhatsApp Messenger (24.4 million), Revolut (23.9 million), Vinted (23.3 million) and Lidl Plus (22.9 million) complete the top 10.
Duolingo, SHEIN, Instagram and Telegram also recorded more than 21 million downloads.
Klarna, Uber, Microsoft Teams, Canva, Pinterest and Snapchat also feature in the top 20, with downloads ranging from 16.4 million to 17.9 million. /CNA
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